parada & torres


La FORMA sigue
a la ESTRATEGIA
Parada & Torres es una consultora de marca dedicada a articular el sentido y la estética de negocios con visión de futuro. Construimos claridad donde otros solo ven complejidad.
LO QUE NOS DEFINE
EQUIPO CON EXPERIENCIA
CALIDAD POR LA QUE VALE
LA PENA MORIR
No nos quedamos en la zona segura. Experimentamos con lo que otros ignoran. Estrategias innovadoras, combinaciones inesperadas, territorios que nadie ha explorado.
Cada uno de nosotros domina su oficio — hemos trabajado en un gran abanico de proyectos y todos tenemos pasión y visión creativa para cada proyecto en el que metemos las manos. Así de simple.
Le ponemos atención obsesiva a cada detalle porque sabemos que estamos construyendo la identidad de alguien. Sin concesiones. Sin mediocridad. Sin excusas.
VISIONARIOS DEL FUTURO






QUÉ HACEMOS


01. FUNDAMENTO INTEGRAL (Estrategia + Identidad)
Nuestro producto core. La unión del rigor lógico y la arquitectura visual. Construimos la infraestructura completa de la marca, asegurando que el propósito y la imagen operen como un solo sistema de alto rendimiento.
02. ALINEACIÓN ESTRÁTEGICA
Optimizamos la estructura y el mensaje de marcas existentes para asegurar su relevancia. Intervenimos ecosistemas actuales para eliminar la confusión, refinando la arquitectura de marca y el soporte estratégico para maximizar el potencial operativo.
Traducción técnica de la esencia del negocio en sistemas visuales potentes y coherentes. La creación del lenguaje necesario para marcas que tienen clara su estrategia pero fallan en su expresión.
03. IDENTIDAD VISUAL
La mayoría de las marcas se pierden en la estética superficial sin resolver su infraestructura lógica. En Parada & Torres, abordamos cada proyecto con la rigurosidad de una auditoría y la sensibilidad de un estudio de diseño. No decoramos empresas; diseñamos los sistemas que les permiten ser entendidas, recordadas y respetadas.
QUÉ DICEN NUESTROS CLIENTES
Eddie Head
Presidente - Viágo USA
Diego Ubierna
Director General - Sapiens Perú
We have bought and sold a handful of properties in the past with various different realtors, but none came close to the service we got at Presson's. Not only is the team full of experts who know what they're talking about, but they are also always willing to go that extra mile to ensure customer happiness and satisfaction. We were never left hanging and waiting for an answer – everyone got back to us promptly and we never felt like we weren't in the loop of what was going on. The whole process was smooth and we never felt rushed or pushed to make a decision. Instead, we could take the time to decide on everything, and ended up signing the papers within weeks.
We had heard a lot of praise for Presson's team, since many of our social circle was already using their services to purchase their own homes. We had pretty high expectations, and were pleasantly surprised when they were not just met, but surpassed by a mile. The team was accommodating at all stages – from viewing the properties, to providing extra information on some of the interior materials, to explaining in detail all the clauses in the contracts. Even our children could join the house viewing process, something which we were eternally grateful. Now, we are happy homeowners in a nice neighborhood, and we couldn't be happier.
We had heard a lot of praise for Presson's team, since many of our social circle was already using their services to purchase their own homes. We had pretty high expectations, and were pleasantly surprised when they were not just met, but surpassed by a mile. The team was accommodating at all stages – from viewing the properties, to providing extra information on some of the interior materials, to explaining in detail all the clauses in the contracts. Even our children could join the house viewing process, something which we were eternally grateful. Now, we are happy homeowners in a nice neighborhood, and we couldn't be happier.
Brea Dawson
VP de Operaciones - Before You GOGO USA
PUNTO DE PARTIDA
1
2
PROCESO
3
CLOSE CARE-FREE
Evaluación Inicial
Propuesta de Trabajo
Feedback Cliente
Propuesta Final
Lanzamiento del Proyecto
Definición de Objetivos
Colaboración Interdisciplinaria
Planes de Acción
Soporte en Toma de Decisiones.
We don't play around – that means that our bold and confident approach to closing results in you walking away with the keys to your new dream property.
LO QUE NOS DEFINE
MEET OUR TEAM


LIANNE WILSON
Our strength lies in our individuality. Set up by Esther Bryce, Presson's team strives to bring in the best talent in various fields, from architecture to interior design and sales.
Broker
PARTNERS
To bring our vision into reality, we need the best partners out there. We've joined hands with one of the best when it comes to materials, lightning and furniture to achieve sophisticated results.
CONTACT US
If you're interested in hearing more about the way we work, have a business proposal, or are interested in making a purchase, we'd love to hear from you.





